POKY - Smile Capital of the U.S.

POKY – Smile Capital of the U.S. — a hat collection that pays tribute not just to your Pocatello, but to one of its most charming quirks. Back in 1948, Pocatello passed a "Smile Ordinance" making it technically illegal not to smile - an attempt to shake off the gloom of a harsh winter. This playful law helped cement Pocatello's status as the U.S. Smile Capital.

STATE

Everyone comes from somewhere. This collection celebrates the places we grew up, the memories we carry, and the communities that shaped us. Built with high-quality materials and everyday comfort in mind, these hats let you rep your state with pride — subtle, clean, and real.

208

Inspired by the people, culture, and grit of Idaho. Every piece is crafted to feel lived-in from day one, with a look that represents where you’re from and what you stand for. This is more than a number — it’s identity.

Melted STATE

A bold knit series built on fluid patterns and dripping STATE lettering. Inspired by heat, motion, and everyday wear, each beanie blends loud color with clean design for a statement that still feels timeless.



AREA CODES

Designed to represent where you’re from and what shaped you. Each cap features bold varsity style numbers paired with local landmarks, color stories, and textures that reflect the identity of its area code. Built to feel personal, not generic.